Sir Scorch is a Branding and Packaging concept project I created for a hot sauce. I wanted to go back and see what I could do to improve the design, so I refined the logo and the packaging. Starting with the logo the goal was to simplify it, I did this by removing unecessary lines and refining the overal shape. I wanted to retain some of the original look and feel and kept the pepper moustashe from the original design.
The original idea for the packaging was meant to imply heat with burnt edges around the label. I wanted to dive deeper into the character of Sir Scorch. By doing this I was able to expand the sauce designs by basing them off his supposed adventures to find the perfect spice. This lead to the ideas for the sauce names and thier illustrations. The illustrations were meant to resemble skectches from Sir Scorch's journal. Each design has a pepper motif that corresponds to its repected flavor.
